Ray bans – the famous glasses brand

Fake sunglasses online, Before learning how to make an old brand relevant or propose a rebranding strategy, it’s important to understand branding itself.

A brand can be thought of as the visual representation of your business, service or product. Think in the lines of website design, slogan design, logo, name and video production. The aim of these brand instigators is to create awareness and popularity as well as making your business recognizable. Branding is a visual form of advertising that will allow the consumer to create a familiarity with the product fake sunglasses online or service.

Companies that have been in the business for a long time will be able to tell you that there is a science behind creating the right branding package. Your brand’s logo and design will need to adapt to the trends and pop culture of its timeframe. A strong brand creates a recipe to stay relevant and current with the times. So how do you stay ‘new’ when you are age-old? Ray-Ban, who is known for its designer sunglasses, has such a strategy in place that allowed them to practice successful rebranding for over 75-years.

One thing that Ray-Ban learned sooner rather than later is the tremendous importance of technology in branding. Ray-Ban understands that the only way to truly stay with the times is to be in the ‘now’ with what is going on with technology trends and developments.

For this leading sun-wear company the expression of individuality is of high importance, the brand wants to create timeless eyewear fashion while still staying relevant with currents trends and styles. The most popular sunglasses created by this brand include the Aviator, the Wayfarer and the ray bans Clubmaster these have managed to stay unique while becoming classics.

What makes Ray-Ban different from its competitors is the fact that the brand produces the sunglasses first and foremost, it’s not a designer name trying to design sunglasses, but the name itself is synonymous with sunwear. This brand is not associated with a particular age group, nationality or sex, it’s universal and this is part of what determines its success.

replica Ray-Ban sunglasses values their consumer and they want to make the purchasing process as accessible and easy as possible. The company now has an e-commerce site in place as well as a virtual ‘try on’ function. It is about communicating with your audience in the way that they communicate with each other